Legal

Privacy Policy

How True Bearing collects, uses and protects the personal information you share when you request transportation services or contact our team.

Last updated: 2026

True Bearing is committed to handling your personal information with care and discretion. This policy explains what we collect, why we collect it, and the choices you have. By submitting a request through our website, you consent to the practices described here.

Information We Collect

When you request a journey or contact True Bearing, we collect the details you share with us — your name, email address, phone number, travel date, pickup and destination, passenger count, luggage details and any additional preferences or requests you provide.

We also collect information that helps us coordinate your service, such as your time zone, booking notes, and — when you choose to share them — details about the passengers you are booking for. We never collect more than is needed to review and respond to your request.

How We Use Your Information

We use your information to review your journey request, prepare a tailored proposal, coordinate with you about availability and routing, and follow up about the next steps. We may also use your contact details to confirm arrangements and provide updates about your booking.

With your separate, optional consent, we may send you occasional marketing communications about our services. You can opt out of those at any time without affecting the processing of your service request.

What We Do Not Collect

We do not collect payment card details through this website. Quoted estimates are for planning only and are not a charge. Billing and payment are arranged separately and securely after your request is reviewed.

For protective transportation requests, please keep sensitive security information out of website forms. Share only general contact details and a brief note that you would like to discuss protective transportation.

How Long We Keep Your Information

We retain your request details only for as long as is needed to review your inquiry, coordinate your journey, and follow up appropriately. Once a request is complete and no longer needed, we remove or anonymize the personal information you shared, unless a longer retention is required by law.

Sharing & Third Parties

We do not sell your personal information. We share your details only with the team members and service partners directly involved in coordinating your journey — for example, your chauffeur and dispatch coordinator — and only to the extent needed to fulfill your request.

We may use trusted third-party tools to receive form submissions and manage communications. These providers process your information on our behalf and under our instructions, and are bound by their own confidentiality and security obligations.

Your Rights & Choices

You may request access to, correction of, or deletion of the personal information you shared with us. You may withdraw your marketing consent at any time. To exercise any of these rights, contact us using the details below and we will respond promptly.

Where applicable, you also have the right to lodge a complaint with your local data protection authority. We encourage you to contact us first so we can address your concerns directly.

Security & Storage

We take reasonable steps to protect the personal information you share against loss, misuse and unauthorized access. While no method of transmission or electronic storage is fully secure, we apply sensible safeguards appropriate to the sensitivity of the details you provide.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the effective date shown below. We encourage you to review this page periodically.

CTIA Opt-In Verification

True Bearing's SMS opt-in program is designed to meet CTIA guidelines for consumer consent. We verify that every opt-in is active, informed, and obtained directly from the subscriber or an authorized user of the mobile number before any messages are sent.

Opt-in is collected exclusively through our website via an affirmative, unchecked-by-default consent checkbox on our booking request and contact forms. No opt-in is collected via paper form, point-of-sale sign-up, or behind a login. The relevant opt-in pages are https://truebearing-group.com/request-a-journey and https://truebearing-group.com, with the governing terms published at https://truebearing-group.com/terms and this Privacy Policy at https://truebearing-group.com/privacy — both linked from the footer of every page.

Your opt-in, mobile number, and message content are never shared with or sold to third parties for their own marketing purposes. They are used only by True Bearing and our messaging service provider to deliver and administer the messages you requested, under the safeguards described in this policy.

Questions about your privacy?

If you have any questions about this Privacy Policy or how we handle your information, we are happy to help. Reach our team directly and we will respond promptly.

+1 860-385-6622info@truebearing-group.com210 Capitol Ave, Hartford, CT 06106
Request a Journey
CallRequest a Quote
Do you need help?
Connected